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Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. Electrolux’s vision is to be the world leader in making life easier and more enjoyable with the help of powered appliances. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux Small Appliances is part of the global Electrolux brand, and in 2010, the group had sales of SEK 106 billion and 52,000 employees globally. Electrolux Small Appliances Floor Care business has remained NZ's most popular brand of vacuum cleaners for the last 6 years*. Their range of innovative vacuum cleaning solutions, designed to solve real consumer problems, includes the Ergorapido 2 in 1 instant vacuum cleaner, The UltraSilencer, Electrolux’s quietest vacuum ever, the UltraActive high performance cyclonic bagless models and the only complete range of Green vacuum cleaners. * based on GKF volume based data including canister, handheld and hand stick vacuums 2007 - 2011.